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MADISON PUBLIC MARKET FOUNDATION

EIN 82-2666213 MADISON, WI

Revenue 2024
$683,246
Expenses 2024
$245,608

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
S11
Classification
1200
Street
202 NORTH FIRST STREET

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP. THE PUBLIC MARKET WILL BE A PLACE IN MADISON WHERE BUSINESSES OWNED AND OPERATED BY WOMEN, PEOPLE OF COLOR AND FIRST GENERATION IMMIGRANTS CAN GET THEIR START. MARKETREADY HALL WILL HOUSE A FOOD INNOVATION BUSINESS CENTER THAT WILL SUPPORT THE GROWTH OF SMALL BUSINESSES THAT WISH TO CREATE FOOD RELATED PRODUCTS. ENTREPRENEURS WILL BE OFFERED SHARED, AFFORDABLE ACCESS TO COMMERCIAL FOOD PRODUCTION EQUIPMENT AND INFRASTRUCTURE THAT ARE OFTEN BEYOND THE REACH OF TYPICAL LOW-CAPITAL START-UPS.

Activities or mission (Part I)

OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP.

  • PROMOTION OF THE MARKET AND GARNERING COMMUNITY SUPPORT THROUGH HOSTING PRELIMINARY EVENTS OPEN TO THE PUBLIC, FEATURING POTENTIAL MARKET VENDORS ENGAGED IN PRODUCING UNIQUE CULINARY AND ARTISAN EXPERIENCES. ORGANIZATION IS IN THE START UP PHASE AND IS CONDUCTING A CAPITAL CAMPAIGN. PROGRAMS ARE SET TO BEGIN IN 2025.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • KAREN CROSSLEY

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • NICHOLE CRUST

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • NATHAN ACEVEDO

    SECRETARY

    Total calculated
    $0
    Hours/week
    5

  • WILLA ALDSTADT

    TREASURER

    Total calculated
    $0
    Hours/week
    5

  • JAVIER ACEVEDO

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • SUJHEY BEISSER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • ANNE REYNOLDS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • ADAM HAEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • VANESSA INEZA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • RACHEL KERR

    DIRECTOR (THRU 9/2024)

    Total calculated
    $0
    Hours/week
    5

  • SARAH LARSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • LARRY PALM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • JAMES SHULKIN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • JAMAAL STRICKLIN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • AMANDA WHITE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • ANYA FIRSZT

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • KEISHA HARRISON

    CEO

    Total calculated
    $70,396
    From this org
    $66,308
    From related orgs
    $0
    Other
    $4,088
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $683,246
    Expenses
    $245,608
    Contributions
    $577,646
    Grants paid
    $0
  • 2023
    Revenue
    $1,842,389
    Expenses
    $79,228
    Contributions
    $1,798,068
    Grants paid
    $0
  • 2022
    Revenue
    $739,126
    Expenses
    $79,452
    Contributions
    $738,205
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990-EZ

    Revenue
    $110,095
    Expenses
    $70,622
    Assets (EOY)
    $159,329

  • 2020 · 990-EZ

    Revenue
    $6,331
    Expenses
    $120,064
    Assets (EOY)
    $119,848

  • 2019 · 990

    Revenue
    $368,599
    Expenses
    $135,018
    Assets (EOY)
    $233,581

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Disregarded entities on its 2024 return

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.