- Revenue 2025
- $695,526
- Expenses 2025
- $550,879
Program services were 98.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- A60
- Classification
- 1200
- Street
- 1243 CLINTON AVE APT 2
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2025
Mission
HEARTLAND PERFORMING ARTS IS A NONPROFIT ORGANIZATION WHICH BRINGS TOGETHER ARTS PROFESSIONALS TO ENCOURAGE INNOVATION, CREATE EDUCATIONAL OPPORTUNITIES, STRENGTHEN ARTIST TOURING RELATIONSHIPS, AND SUPPORT ARTS ADVOCACY THROUGHOUT THE CENTRAL UNITED STATES. THE ORGANIZATION WAS FOUNDED BY AGENTS, ARTISTS, AND STATE CONSORTIA LEADERS FROM ILLINOIS, INDIANA, IOWA, MICHIGAN, MINNESOTA, OHIO, PLAINS PRESENTERS, SOUTHWEST PRESENTERS, AND WISCONSIN. THE ORGANIZATION'S PRIMARY PURPOSE IS TO PRODUCE THE ANNUAL MIDWEST ARTS XPO (MAX) BOOKING CONFERENCE.
-
THE MIDWEST ARTS XPO 2025 WAS HELD IN MILWAUKEE, WI. THE 2026 MIDWEST ARTS XPO WILL BE IN MILWAUKEE, WI AGAIN ON SEPTEMBER 22-25, 2026. THE XPO PROVIDES PROFESSIONAL DEVELOPMENT, INTERGENERATIONAL MENTORSHIP FOR NEW COLLEAGUES, OPPORTUNITIES TO SEE WORKS OF ALL GENRES AND PROVIDES NETWORKING OPPORTUNITIES TO CONNECT ARTISTS, AGENTS, AND ARTS ORGANIZATIONS IN BOTH FORMAL AND INFORMAL SETTINGS. MAX SERVES A CRITICAL ROLE IN THE PERFORMING ARTS TOURING ECOSYSTEM. WHILE FOCUSED ON THE MIDWEST REGION, THE CONFERENCE HAS GROWN INTO THE SECOND LARGEST BOOKING CONFERENCE IN THE TOURING PERFORMING ARTS INDUSTRY. MAX 2025 BY THE NUMBERS: 756 TOTAL REGISTERED ATTENDEES (742 ATTENDED) REPRESENTING 34 STATES, CANADA, FRANCE, AND POLAND 23 PROFESSIONAL DEVELOPMENT SESSIONS 216 EXHIBITOR BOOTHS IN THE EXHIBIT HALL MARKETPLACE 254 PRESENTING ORGANIZATIONS REPRESENTED 236 SHOWCASE PERFORMANCES PRESENTED OVER THREE NIGHTS
Expenses $540,559 · Revenue $695,516
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2025
As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Sara BaraschSARA BARASCH
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
William BlaggWILLIAM BLAGG
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Gail BoydGAIL BOYD
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Laurel CananLAUREL CANAN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 10
-
Tianna ConwayTIANNA CONWAY
VICE PRESIDE
- Total calculated
- $0
- Hours/week
- 10
-
Shantel DowSHANTEL DOW
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Jared DuymovicJARED DUYMOVIC
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 5
-
Thomas HenselTHOMAS HENSEL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 10
-
Kevin HortonKEVIN HORTON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Kerith IversonKERITH IVERSON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Derrick McBrideDERRICK MCBRIDE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Sarah McCarthySARAH MCCARTHY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Gary MinyardGARY MINYARD
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Eric OlmscheidERIC OLMSCHEID
PRESIDENT
- Total calculated
- $0
- Hours/week
- 10
-
Lisa RockLISA ROCK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 5
-
Jennifer RossJENNIFER ROSS
TREASURER
- Total calculated
- $0
- Hours/week
- 10
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2025
- Revenue
- $695,526
- Expenses
- $550,879
- Contributions
- $0
- Grants paid
- $0
-
2024
- Revenue
- $629,337
- Expenses
- $645,543
- Contributions
- $6,860
- Grants paid
- $0
-
2023
- Revenue
- $672,700
- Expenses
- $619,490
- Contributions
- $85,880
- Grants paid
- $0
-
2022
- Revenue
- $75,205
- Expenses
- $51,202
- Contributions
- $75,205
- Grants paid
- not reported
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
$125,000
2022 MacKenzie Scott
-
$10,000
2024 Visibility Sponsorship
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 13 October 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.