Skip to content
Nonprofiteer
← GOOD PLUS FOUNDATION INC

Form 990 for tax year 2024

Filed by GOOD PLUS FOUNDATION INC.

Totals

Total revenue
$16,085,944
Total expenses
$18,630,040
Contributions and grants received
$15,776,680
Grants paid
$14,210,760
Program service revenue
$128,060
Investment income
$181,204
Other revenue
$0
Total assets, end of year
$6,585,462
Total liabilities, end of year
$1,637,928
Net assets or fund balances, end of year
$4,947,534
Program services expenses (Part IX)
$16,637,779
Management and general expenses
$1,095,979
Fundraising expenses
$896,282
Program service expenses (Part III)
$16,637,779

Program services were 89.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $19,000

  • 1f · All other contributions, gifts and grants

    $15,757,680

  • 1g · Noncash contributions included above

    $13,001,525

  • 2a · Program service revenue: FEES FOR SERVICES

    total $128,060 · related or exempt $128,060

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $168,294 · excluded $168,294

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $2,308,869

  • 7b · Less cost or other basis and sales expenses

    securities $2,295,959

  • 7c · Gain or loss

    securities $12,910 · other assets $0

  • 7d · Net gain or loss

    total $12,910 · excluded $12,910

  • 8c · Net income from fundraising events

    total $0

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $14,210,760 · program services $14,210,760

  • 5 · Compensation of officers, directors and key employees

    total $959,632 · program services $551,021 · management and general $197,972 · fundraising $210,639

  • 7 · Other salaries and wages

    total $1,447,155 · program services $652,146 · management and general $407,050 · fundraising $387,959

  • 8 · Pension plan contributions

    total $35,574 · program services $19,060 · management and general $7,649 · fundraising $8,865

  • 9 · Other employee benefits

    total $171,233 · program services $88,789 · management and general $36,807 · fundraising $45,637

  • 10 · Payroll taxes

    total $188,904 · program services $100,482 · management and general $40,672 · fundraising $47,750

  • 11b · Fees: legal

    total $7,000 · management and general $7,000

  • 11c · Fees: accounting

    total $84,974 · management and general $84,838 · fundraising $136

  • 11f · Fees: investment management

    total $25,257 · management and general $25,257

  • 11g · Fees: other

    total $146,995 · program services $49,208 · management and general $60,310 · fundraising $37,477

  • 12 · Advertising and promotion

    total $12,694 · fundraising $12,694

  • 13 · Office expenses

    total $156,522 · program services $60,067 · management and general $61,753 · fundraising $34,702

  • 14 · Information technology

    total $46,293 · program services $24,232 · management and general $10,250 · fundraising $11,811

  • 16 · Occupancy

    total $523,263 · program services $352,990 · management and general $85,890 · fundraising $84,383

  • 17 · Travel

    total $14,371 · program services $10,456 · management and general $1,492 · fundraising $2,423

  • 22 · Depreciation, depletion and amortization

    total $24,335 · program services $7,670 · management and general $13,057 · fundraising $3,608

  • 23 · Insurance

    total $27,847 · program services $14,904 · management and general $5,937 · fundraising $7,006

  • 24a · Other expenses: PROGRAM SUPPLIES

    total $348,328 · program services $348,328

  • 24b · Other expenses: RECRUITING EXPENSES

    total $109,932 · program services $62,718 · management and general $46,384 · fundraising $830

  • 24c · Other expenses: REPAIRS AND MAINTENANCE

    total $42,987 · program services $38,964 · management and general $3,661 · fundraising $362

  • 24d · Other expenses: PROGRAM DELIVERY

    total $25,984 · program services $25,984

  • 24e · All other expenses

    total $20,000 · program services $20,000 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,360,550 · end of year $918,121

  • 2 · Savings and temporary cash investments

    beginning of year $41,256 · end of year $43,075

  • 3 · Pledges and grants receivable

    beginning of year $128,404 · end of year $376,466

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    end of year $0

  • 8 · Inventories for sale or use

    beginning of year $2,228,854 · end of year $1,345,419

  • 9 · Prepaid expenses and deferred charges

    beginning of year $28,320 · end of year $29,567

  • 10a · Land, buildings and equipment: cost or other basis

    $137,600

  • 10b · Land, buildings and equipment: accumulated depreciation

    $121,904

  • 10c · Land, buildings and equipment, net

    beginning of year $22,753 · end of year $15,696

  • 11 · Investments: publicly traded securities

    beginning of year $3,661,210 · end of year $2,518,122

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 14 · Intangible assets

    beginning of year $40,000 · end of year $30,000

  • 15 · Other assets

    beginning of year $1,752,320 · end of year $1,308,996

  • 17 · Accounts payable and accrued expenses

    beginning of year $178,003 · end of year $271,611

  • 19 · Deferred revenue

    end of year $60,000

  • 22 · Loans and payables to officers and key people

    end of year $0

  • 25 · Other liabilities

    beginning of year $1,722,467 · end of year $1,306,317

  • 27 · Net assets without donor restrictions

    beginning of year $7,263,801 · end of year $4,572,624

  • 28 · Net assets with donor restrictions

    beginning of year $99,396 · end of year $374,910

Mission and programs · 2024

Mission

SEE SCHEDULE O.

  • FATHERHOOD/DADS - THE GOOD+ FATHERHOOD INITIATIVE AIMS TO IMPROVE THE ECONOMIC SELF-SUFFICIENCY OF FATHERS, CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME, CUSTODIAL AND NON-CUSTODIAL FATHERS, AND PROMOTE FATHER ENGAGEMENT STRATEGIES THAT INCORPORATE FATHERS AND FATHER FIGURES IN CHILD DEVELOPMENT AND PARENTING. PROGRAM PARTNERS HAVE ACCESS TO IN-KIND DONATIONS, TECHNICAL SUPPORT THROUGH THE TRAINING ACADEMY, AND FAMILY CASH GRANTS. IN 2024, GOOD+ TRAINED 5,799 SOCIAL WORKERS, NURSE HOME VISITORS, CASEWORKERS, AND ADMINISTRATORS IN 16 STATES BEYOND NY AND CA (AZ, CO, CT, DC, FL, NH, NJ, OH, OR, PA, SC, TX, NV, OK AND WA) AND DELIVERED 5 KEYNOTE ADDRESSES AND 9 VIRTUAL WORKSHOPS FOR NATIONAL CONVENINGS ON FATHERS ENGAGEMENT AND TRAUMA-INFORMED CARE. GOOD+ ALSO PROVIDED 26 TECHNICAL ASSISTANCE SESSIONS AND ARE COLLABORATING WITH NYC'S ADMINISTRATION FOR CHILDREN'S SERVICES TO ENHANCE FATHER-FOCUSED PRACTICES.

    Expenses $5,956,397 · Grants $4,964,516

  • MOTHERS - GOOD+FOUNDATION INVESTS IN QUALITY MOTHERHOOD PROGRAMS AIMED AT IMPROVING THE ECONOMIC SELF-SUFFICIENCY OF THE FAMILY, PROVIDE POSITIVE PARENTING SUPPORT AND TRAINING, IMPROVE PRENATAL AND PERINATAL HEALTH, AND CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME MOTHERS. GOOD+ DONATED 1,897,918 ITEMS WORTH OVER $12 MILLION DOLLARS TO OUR GRANTEE PARTNERS IN 2024. DIAPERS CONTINUED TO BE AN ESSENTIAL NEED AND GOOD+ DONATED 1,005,018 DIAPERS IN 2024, BRINGING A TOTAL OF 36,937,633 DIAPERS DONATED TO FAMILIES SINCE ITS INCEPTION. GOOD+ MET 99.6% (COMPARED TO 97.7% IN 2023) OF ITS PARTNERS' CRITICAL GEAR REQUESTS, INCLUDING 1,658 STROLLERS, 1,437 PLAYPENS, 1,345 CAR SEATS, 1,030 FRONT CARRIERS, 1,014 FEEDING SEATS, 427 SAFETY GATES, AND 330 CRIBS. GOOD+ HAS NOW DONATED OVER $124 MILLION IN PRODUCT SINCE 2001.

    Expenses $5,040,049 · Grants $4,320,258

  • CRISIS INTERVENTION - GOOD+ CONTINUED TO DONATE ESSENTIAL CHILDREN'S PRODUCTS TO PROGRAMS THAT PROVIDED SERVICES FOR CHILDREN AND FAMILIES LIVING IN POVERTY AND FACING CHALLENGING CIRCUMSTANCES. IN 2024, GOOD+ GRANTED OUT $325,800 THROUGH ITS FAMILY CASH GRANT PROGRAM TO HELP FAMILIES PAY FOR GROCERIES, RENT, HOLIDAY GIFTS, MEDICINE, AND CHILDCARE.

    Expenses $3,544,144 · Grants $3,123,744 · Revenue $128,060

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Emmanuel Aidoo

    DIRECTOR AND TREASURER

    Total calculated
    $0
    Hours/week
    3
  • Jennifer Franklin

    DIRECTOR AND SECRETARY

    Total calculated
    $0
    Hours/week
    3
  • Jessica Seinfeld

    DIRECTOR, FOUNDER & CHAIR

    Total calculated
    $0
    Hours/week
    10
  • Ali Wentworth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Amanda Rotkel

    DIRECTOR (AS OF 7/24/24)

    Total calculated
    $0
    Hours/week
    2
  • Bara Tisch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Beverly Mills

    DIRECTOR (THRU 9/13/24)

    Total calculated
    $0
    Hours/week
    1
  • Connie Verducci

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jason Williams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Garcia Allen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Koen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kara Moore

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Leslie Simmons Brille

    DIRECTOR (AS OF 10/30/24)

    Total calculated
    $0
    Hours/week
    1
  • Mary Kitchen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Nissan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nelle Miller

    DIRECTOR (AS OF 3/21/24)

    Total calculated
    $0
    Hours/week
    1
  • Sarah Michelle Gellar

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stacey Bendet Eisner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Veronica Swanson Beard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Abdulai Aidoo

    VP OF FINANCE & ADM

    Total calculated
    $187,649
    From this org
    $173,836
    From related orgs
    $0
    Other
    $13,813
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $163,836
    Bonus
    $10,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,813
    Filer's total
    $187,649
  • Katherine E Snider

    CEO (THRU 11/1/24)

    Total calculated
    $343,582
    From this org
    $309,170
    From related orgs
    $0
    Other
    $34,412
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $239,170
    Bonus
    $70,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $34,412
    Filer's total
    $343,582
  • Laurel P West

    INTERIM CEO (AS OF 11/1/24)

    Total calculated
    $256,391
    From this org
    $217,720
    From related orgs
    $0
    Other
    $38,671
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $217,720
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $38,671
    Filer's total
    $256,391
  • Jennifer Moore

    VP OF ADVANCEMENT

    Total calculated
    $172,010
    From this org
    $165,663
    From related orgs
    $0
    Other
    $6,347
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $158,663
    Bonus
    $7,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $6,347
    Filer's total
    $172,010
  • Alan-Michael Graves

    SR DIR OF LEARNING/CAPACITY

    Total calculated
    $122,372
    From this org
    $109,726
    From related orgs
    $0
    Other
    $12,646
    Hours/week
    40
  • Ricardo Justiniano

    VP OF NATIONAL PROGRAMS & OPERATIONS

    Total calculated
    $131,955
    From this org
    $108,432
    From related orgs
    $0
    Other
    $23,523
    Hours/week
    40
  • Shelby E McClelland

    DIRECTOR OF INSTITUTIONAL GIVING

    Total calculated
    $113,339
    From this org
    $103,355
    From related orgs
    $0
    Other
    $9,984
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Schedule J, Part I, Line 3
THE HR COMMITTEE OF THE BOARD REVIEWS THE SALARY AND PERFORMANCE OF THE CEO EACH YEAR. THE BOARD VOTES ON THE SALARY AND ANY BONUS OF THE CEO IN A CLOSED SESSION AS PART OF THE BUDGET APPROVAL PROCESS EACH YEAR. THE BOARD APPROVES THE SALARY ALLOCATIONS FOR THE REST OF THE STAFF. FOR THE CEO'S SALARY AND BONUS, THE BOARD COMPARES AGAINST COMPARABLES. THE CEO DOES THE SAME IN DETERMINING HER STAFF'S SALARIES AND BONUSES.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
20 August 2025
IRS schema version
2024v5.1
Source object
202542329349301904

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.