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GOOD PLUS FOUNDATION INC

EIN 31-1777082 NEW YORK, NY

Revenue 2024
$16,085,944
Expenses 2024
$18,630,040

Program services were 89.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
P60
Classification
1000
Street
306 W 37TH STREET 8TH FLOOR

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

SEE SCHEDULE O.

  • FATHERHOOD/DADS - THE GOOD+ FATHERHOOD INITIATIVE AIMS TO IMPROVE THE ECONOMIC SELF-SUFFICIENCY OF FATHERS, CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME, CUSTODIAL AND NON-CUSTODIAL FATHERS, AND PROMOTE FATHER ENGAGEMENT STRATEGIES THAT INCORPORATE FATHERS AND FATHER FIGURES IN CHILD DEVELOPMENT AND PARENTING. PROGRAM PARTNERS HAVE ACCESS TO IN-KIND DONATIONS, TECHNICAL SUPPORT THROUGH THE TRAINING ACADEMY, AND FAMILY CASH GRANTS. IN 2024, GOOD+ TRAINED 5,799 SOCIAL WORKERS, NURSE HOME VISITORS, CASEWORKERS, AND ADMINISTRATORS IN 16 STATES BEYOND NY AND CA (AZ, CO, CT, DC, FL, NH, NJ, OH, OR, PA, SC, TX, NV, OK AND WA) AND DELIVERED 5 KEYNOTE ADDRESSES AND 9 VIRTUAL WORKSHOPS FOR NATIONAL CONVENINGS ON FATHERS ENGAGEMENT AND TRAUMA-INFORMED CARE. GOOD+ ALSO PROVIDED 26 TECHNICAL ASSISTANCE SESSIONS AND ARE COLLABORATING WITH NYC'S ADMINISTRATION FOR CHILDREN'S SERVICES TO ENHANCE FATHER-FOCUSED PRACTICES.

    Expenses $5,956,397 · Grants $4,964,516

  • MOTHERS - GOOD+FOUNDATION INVESTS IN QUALITY MOTHERHOOD PROGRAMS AIMED AT IMPROVING THE ECONOMIC SELF-SUFFICIENCY OF THE FAMILY, PROVIDE POSITIVE PARENTING SUPPORT AND TRAINING, IMPROVE PRENATAL AND PERINATAL HEALTH, AND CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME MOTHERS. GOOD+ DONATED 1,897,918 ITEMS WORTH OVER $12 MILLION DOLLARS TO OUR GRANTEE PARTNERS IN 2024. DIAPERS CONTINUED TO BE AN ESSENTIAL NEED AND GOOD+ DONATED 1,005,018 DIAPERS IN 2024, BRINGING A TOTAL OF 36,937,633 DIAPERS DONATED TO FAMILIES SINCE ITS INCEPTION. GOOD+ MET 99.6% (COMPARED TO 97.7% IN 2023) OF ITS PARTNERS' CRITICAL GEAR REQUESTS, INCLUDING 1,658 STROLLERS, 1,437 PLAYPENS, 1,345 CAR SEATS, 1,030 FRONT CARRIERS, 1,014 FEEDING SEATS, 427 SAFETY GATES, AND 330 CRIBS. GOOD+ HAS NOW DONATED OVER $124 MILLION IN PRODUCT SINCE 2001.

    Expenses $5,040,049 · Grants $4,320,258

  • CRISIS INTERVENTION - GOOD+ CONTINUED TO DONATE ESSENTIAL CHILDREN'S PRODUCTS TO PROGRAMS THAT PROVIDED SERVICES FOR CHILDREN AND FAMILIES LIVING IN POVERTY AND FACING CHALLENGING CIRCUMSTANCES. IN 2024, GOOD+ GRANTED OUT $325,800 THROUGH ITS FAMILY CASH GRANT PROGRAM TO HELP FAMILIES PAY FOR GROCERIES, RENT, HOLIDAY GIFTS, MEDICINE, AND CHILDCARE.

    Expenses $3,544,144 · Grants $3,123,744 · Revenue $128,060

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Emmanuel Aidoo

    DIRECTOR AND TREASURER

    Total calculated
    $0
    Hours/week
    3
  • Jennifer Franklin

    DIRECTOR AND SECRETARY

    Total calculated
    $0
    Hours/week
    3
  • Jessica Seinfeld

    DIRECTOR, FOUNDER & CHAIR

    Total calculated
    $0
    Hours/week
    10
  • Ali Wentworth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Amanda Rotkel

    DIRECTOR (AS OF 7/24/24)

    Total calculated
    $0
    Hours/week
    2
  • Bara Tisch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Beverly Mills

    DIRECTOR (THRU 9/13/24)

    Total calculated
    $0
    Hours/week
    1
  • Connie Verducci

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jason Williams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Garcia Allen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Koen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kara Moore

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Leslie Simmons Brille

    DIRECTOR (AS OF 10/30/24)

    Total calculated
    $0
    Hours/week
    1
  • Mary Kitchen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Nissan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nelle Miller

    DIRECTOR (AS OF 3/21/24)

    Total calculated
    $0
    Hours/week
    1
  • Sarah Michelle Gellar

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stacey Bendet Eisner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Veronica Swanson Beard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Abdulai Aidoo

    VP OF FINANCE & ADM

    Total calculated
    $187,649
    From this org
    $173,836
    From related orgs
    $0
    Other
    $13,813
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $163,836
    Bonus
    $10,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,813
    Filer's total
    $187,649
  • Katherine E Snider

    CEO (THRU 11/1/24)

    Total calculated
    $343,582
    From this org
    $309,170
    From related orgs
    $0
    Other
    $34,412
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $239,170
    Bonus
    $70,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $34,412
    Filer's total
    $343,582
  • Laurel P West

    INTERIM CEO (AS OF 11/1/24)

    Total calculated
    $256,391
    From this org
    $217,720
    From related orgs
    $0
    Other
    $38,671
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $217,720
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $38,671
    Filer's total
    $256,391
  • Jennifer Moore

    VP OF ADVANCEMENT

    Total calculated
    $172,010
    From this org
    $165,663
    From related orgs
    $0
    Other
    $6,347
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $158,663
    Bonus
    $7,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $6,347
    Filer's total
    $172,010
  • Alan-Michael Graves

    SR DIR OF LEARNING/CAPACITY

    Total calculated
    $122,372
    From this org
    $109,726
    From related orgs
    $0
    Other
    $12,646
    Hours/week
    40
  • Ricardo Justiniano

    VP OF NATIONAL PROGRAMS & OPERATIONS

    Total calculated
    $131,955
    From this org
    $108,432
    From related orgs
    $0
    Other
    $23,523
    Hours/week
    40

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $16,085,944
    Expenses
    $18,630,040
    Contributions
    $15,776,680
    Grants paid
    $14,210,760
  • 2023
    Revenue
    $21,859,408
    Expenses
    $21,424,032
    Contributions
    $21,510,046
    Grants paid
    $17,445,284
  • 2022
    Revenue
    $17,337,400
    Expenses
    $16,163,698
    Contributions
    $17,166,422
    Grants paid
    $12,738,096

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $13,844,054
    Expenses
    $13,748,997
    Assets (EOY)
    $6,013,741
  • 2020 · 990

    Revenue
    $13,851,900
    Expenses
    $14,352,155
    Assets (EOY)
    $6,179,214
  • 2019 · 990

    Revenue
    $10,306,240
    Expenses
    $8,967,017
    Assets (EOY)
    $6,401,436
  • 2018 · 990

    Revenue
    $10,228,439
    Expenses
    $9,779,482
    Assets (EOY)
    $4,729,711
  • 2016 · 990

    Revenue
    $7,844,682
    Expenses
    $8,142,731
    Assets (EOY)
    $3,815,252
  • 2015 · 990

    Revenue
    $8,274,863
    Expenses
    $7,147,505
    Assets (EOY)
    $3,965,601
  • 2014 · 990

    Revenue
    $6,510,084
    Expenses
    $6,584,085
    Assets (EOY)
    $2,939,264
  • 2013 · 990

    Revenue
    $6,930,281
    Expenses
    $7,373,808
    Assets (EOY)
    $2,874,261
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $4,842,290
    Assets (EOY)
    $3,284,701
  • 2011 · 990

    Revenue
    not reported
    Expenses
    $3,684,487
    Assets (EOY)
    $3,965,050

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.