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NATIONAL OPINION RESEARCH CENTER

EIN 36-2167808 CHICAGO, IL

Revenue 2024
$397,190,163
Expenses 2024
$387,206,567

Program services were 67.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
V200
Classification
2800
Street
300 E RANDOLPH ST SU4600

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • ROBERT GERTNER

    CHAIR & TRUSTEE

    Total calculated
    $703,501
    From this org
    $0
    From related orgs
    $644,644
    Other
    $58,857
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $548,044 related
    Bonus
    $0 + $96,600 related
    Other
    $0
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $31,257 related
    Filer's total
    $0 + $703,501 related

  • KERWIN CHARLES

    VICE CHAIR & TRUSTEE

    Total calculated
    $0
    Hours/week
    2

  • DAVID APATOFF

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • MARK ANDERSON

    TRUSTEE

    Total calculated
    $3,295,016
    From this org
    $0
    From related orgs
    $3,233,711
    Other
    $61,305
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $2,468,596 related
    Bonus
    $0 + $745,200 related
    Other
    $0 + $19,915 related
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $33,705 related
    Filer's total
    $0 + $3,295,016 related

  • KATHERINE BAICKER

    TRUSTEE

    Total calculated
    $1,150,931
    From this org
    $0
    From related orgs
    $1,096,987
    Other
    $53,944
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $942,317 related
    Bonus
    $0 + $95,000 related
    Other
    $0 + $59,670 related
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $26,344 related
    Filer's total
    $0 + $1,150,931 related

  • MARY LOUISE GORNO

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • J MARK HANSEN

    TRUSTEE

    Total calculated
    $486,331
    From this org
    $0
    From related orgs
    $436,176
    Other
    $50,155
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $431,126 related
    Bonus
    $0 + $5,050 related
    Other
    $0
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $22,555 related
    Filer's total
    $0 + $486,331 related

  • RAYNARD S KINGSTON

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • DIANE LAUDERDALE

    TRUSTEE

    Total calculated
    $406,830
    From this org
    $0
    From related orgs
    $378,014
    Other
    $28,816
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $378,014 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $1,216 related
    Filer's total
    $0 + $406,830 related

  • RAINA MERCHANT

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • RALPH W MULLER

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • DAVID NIRENBERG

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • JUDITH M TANUR

    TRUSTEE (THRU 02/2024)

    Total calculated
    $0
    Hours/week
    1

  • GAIL R WILENSKY

    TRUSTEE (THRU 07/2024)

    Total calculated
    $0
    Hours/week
    1

  • AMANDA WOODWARD

    TRUSTEE

    Total calculated
    $553,484
    From this org
    $0
    From related orgs
    $525,868
    Other
    $27,616
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $515,000 related
    Bonus
    $0
    Other
    $0 + $10,868 related
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $16 related
    Filer's total
    $0 + $553,484 related

  • KA YEE C LEE

    TRUSTEE

    Total calculated
    $928,371
    From this org
    $0
    From related orgs
    $811,668
    Other
    $116,703
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $733,157 related
    Bonus
    $0 + $66,113 related
    Other
    $0 + $12,398 related
    Deferred
    $0 + $27,600 related
    Nontaxable benefits
    $0 + $89,103 related
    Filer's total
    $0 + $928,371 related

  • DANIEL GAYLIN

    PRESIDENT

    Total calculated
    $1,357,245
    From this org
    $1,290,091
    From related orgs
    $0
    Other
    $67,154
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $876,213
    Bonus
    $343,000
    Other
    $70,878
    Deferred
    $34,500
    Nontaxable benefits
    $32,654
    Filer's total
    $1,357,245

  • ELLEN BEATTY

    CFO/EVP/TREASURER (THRU 06/2025)

    Total calculated
    $759,234
    From this org
    $711,235
    From related orgs
    $0
    Other
    $47,999
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $567,565
    Bonus
    $100,070
    Other
    $43,600
    Deferred
    $34,500
    Nontaxable benefits
    $13,499
    Filer's total
    $759,234

  • MICHELE NACHBAR

    CSO/EVP/SECRETARY

    Total calculated
    $769,120
    From this org
    $709,783
    From related orgs
    $0
    Other
    $59,337
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $582,283
    Bonus
    $85,000
    Other
    $42,500
    Deferred
    $34,500
    Nontaxable benefits
    $24,837
    Filer's total
    $769,120

  • RON JUREK

    CIO/EVP

    Total calculated
    $720,030
    From this org
    $651,074
    From related orgs
    $0
    Other
    $68,956
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $516,474
    Bonus
    $95,000
    Other
    $39,600
    Deferred
    $34,500
    Nontaxable benefits
    $34,456
    Filer's total
    $720,030

  • MICHAEL DAVERN

    EXECUTIVE VICE PRESIDENT

    Total calculated
    $657,055
    From this org
    $587,913
    From related orgs
    $0
    Other
    $69,142
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $476,913
    Bonus
    $75,000
    Other
    $36,000
    Deferred
    $34,500
    Nontaxable benefits
    $34,642
    Filer's total
    $657,055

  • SUSAN PADDOCK

    EXECUTIVE VICE PRESIDENT

    Total calculated
    $603,733
    From this org
    $534,786
    From related orgs
    $0
    Other
    $68,947
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $427,286
    Bonus
    $75,000
    Other
    $32,500
    Deferred
    $34,500
    Nontaxable benefits
    $34,447
    Filer's total
    $603,733

  • STEPHEN SMITH

    SENIOR VICE PRESIDENT

    Total calculated
    $471,893
    From this org
    $415,572
    From related orgs
    $0
    Other
    $56,321
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $391,572
    Bonus
    $0
    Other
    $24,000
    Deferred
    $34,500
    Nontaxable benefits
    $21,821
    Filer's total
    $471,893

  • CAITLIN OPPENHEIMER

    SENIOR VICE PRESIDENT

    Total calculated
    $433,114
    From this org
    $397,064
    From related orgs
    $0
    Other
    $36,050
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $350,664
    Bonus
    $46,000
    Other
    $400
    Deferred
    $33,000
    Nontaxable benefits
    $3,050
    Filer's total
    $433,114

  • MICHELLE STROLLO

    SENIOR VICE PRESIDENT

    Total calculated
    $383,621
    From this org
    $348,614
    From related orgs
    $0
    Other
    $35,007
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $313,614
    Bonus
    $35,000
    Other
    $0
    Deferred
    $32,000
    Nontaxable benefits
    $3,007
    Filer's total
    $383,621

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $397,190,163
    Expenses
    $387,206,567
    Contributions
    $299,016,808
    Grants paid
    $0
  • 2023
    Revenue
    $348,969,128
    Expenses
    $340,972,747
    Contributions
    $266,865,082
    Grants paid
    $0
  • 2022
    Revenue
    $325,575,511
    Expenses
    $318,230,751
    Contributions
    $237,027,059
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2023 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2022 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

Nonprofiteer parses the Form 990 only. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.