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GSMA SERVICES LLC

EIN 36-5008209 ATLANTA, GA

Revenue 2025
$38,546,532
Expenses 2025
$33,836,312

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
06
NTEE code
S41
Classification
2000
Street
3445 PEACHTREE RD NE STE 910

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • MATS GRANRYD

    DIRECTOR GENERAL(THRU 3/2025)

    Total calculated
    $3,067,068
    From this org
    $0
    From related orgs
    $3,026,701
    Other
    $40,367
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $158,235 related
    Bonus
    not reported + $2,779,513 related
    Other
    not reported + $88,953 related
    Deferred
    not reported + $40,367 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $3,067,068 related

  • JOHN HOFFMAN

    Manager and CEO

    Total calculated
    $1,717,252
    From this org
    $0
    From related orgs
    $1,704,052
    Other
    $13,200
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $532,052 related
    Bonus
    not reported + $1,141,109 related
    Other
    not reported + $30,891 related
    Deferred
    not reported + $13,200 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $1,717,252 related

  • LOUISE EASTERBROOK

    Manager and CFO

    Total calculated
    $1,214,801
    From this org
    $0
    From related orgs
    $1,165,909
    Other
    $48,892
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $407,431 related
    Bonus
    not reported + $758,478 related
    Other
    not reported
    Deferred
    not reported + $48,892 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $1,214,801 related

  • VIVEK BARDINATH

    Director General(AS OF 4/2025)

    Total calculated
    $833,368
    From this org
    $0
    From related orgs
    $786,198
    Other
    $47,170
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $649,393 related
    Bonus
    not reported
    Other
    not reported + $136,805 related
    Deferred
    not reported + $47,170 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $833,368 related

  • LARA DEWAR

    CHIEF MARKETING OFFICER

    Total calculated
    $820,179
    From this org
    $0
    From related orgs
    $778,141
    Other
    $42,038
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $310,671 related
    Bonus
    not reported + $467,470 related
    Other
    not reported
    Deferred
    not reported + $42,038 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $820,179 related

  • SARAH WIGGIN

    Vice President of Sales

    Total calculated
    $527,772
    From this org
    $0
    From related orgs
    $491,990
    Other
    $35,782
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    not reported + $333,130 related
    Bonus
    not reported + $158,860 related
    Other
    not reported
    Deferred
    not reported + $35,782 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $527,772 related

  • OONAGH STEIN

    FINANCE DIRECTOR

    Total calculated
    $493,905
    From this org
    $0
    From related orgs
    $451,244
    Other
    $42,661
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $315,275 related
    Bonus
    not reported + $135,969 related
    Other
    not reported
    Deferred
    not reported + $42,661 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $493,905 related

  • SIANNE RYDER

    General Manager - Services

    Total calculated
    $473,274
    From this org
    $0
    From related orgs
    $473,274
    Other
    $0
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $347,060 related
    Bonus
    not reported + $112,332 related
    Other
    not reported + $13,882 related
    Deferred
    not reported
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $473,274 related

  • Monique Cormier

    General Counsel

    Total calculated
    $407,649
    From this org
    $0
    From related orgs
    $399,854
    Other
    $7,795
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $307,477 related
    Bonus
    not reported + $92,377 related
    Other
    not reported
    Deferred
    not reported + $7,795 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $407,649 related

  • Peter Jarich

    Head of GSMA Intelligence

    Total calculated
    $311,396
    From this org
    $280,803
    From related orgs
    $0
    Other
    $30,593
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $206,814
    Bonus
    $73,989
    Other
    not reported
    Deferred
    $30,593
    Nontaxable benefits
    not reported
    Filer's total
    $311,396

  • RICK COSTELLO

    GNERAL MANAGER - MEDIA

    Total calculated
    $275,458
    From this org
    $246,898
    From related orgs
    $0
    Other
    $28,560
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $173,418
    Bonus
    $73,480
    Other
    not reported
    Deferred
    $28,560
    Nontaxable benefits
    not reported
    Filer's total
    $275,458

  • TYLER SMITH

    HEAD OF MANAGED SERVICES

    Total calculated
    $244,929
    From this org
    $235,509
    From related orgs
    $0
    Other
    $9,420
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $204,012
    Bonus
    $31,497
    Other
    not reported
    Deferred
    $9,420
    Nontaxable benefits
    not reported
    Filer's total
    $244,929

  • JASON SMITH

    Manager

    Total calculated
    $228,740
    From this org
    $0
    From related orgs
    $220,508
    Other
    $8,232
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $189,012 related
    Bonus
    not reported + $31,496 related
    Other
    not reported
    Deferred
    not reported + $8,232 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $228,740 related

  • JUSTIN SPRINGHAM

    PUBLISHER

    Total calculated
    $203,554
    From this org
    $186,625
    From related orgs
    $0
    Other
    $16,929
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $143,558
    Bonus
    $43,067
    Other
    not reported
    Deferred
    $16,929
    Nontaxable benefits
    not reported
    Filer's total
    $203,554

  • ANDREW MAC FARLANE

    Head of GSMA Advance

    Total calculated
    $192,832
    From this org
    $163,836
    From related orgs
    $0
    Other
    $28,996
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $139,051
    Bonus
    $24,785
    Other
    not reported
    Deferred
    $28,996
    Nontaxable benefits
    not reported
    Filer's total
    $192,832

  • TIM HATT

    HEAD OF RESEARCH & CONSULTING

    Total calculated
    $166,876
    From this org
    $155,626
    From related orgs
    $0
    Other
    $11,250
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $127,948
    Bonus
    $27,678
    Other
    not reported
    Deferred
    $11,250
    Nontaxable benefits
    not reported
    Filer's total
    $166,876

  • PABLO LACOPINO

    HEAD OF RESEARCH & COMMERCIAL

    Total calculated
    $166,641
    From this org
    $154,751
    From related orgs
    $0
    Other
    $11,890
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $127,948
    Bonus
    $26,803
    Other
    not reported
    Deferred
    $11,890
    Nontaxable benefits
    not reported
    Filer's total
    $166,641

  • Vinny Robertson

    Business Development Director

    Total calculated
    $163,934
    From this org
    $150,385
    From related orgs
    $0
    Other
    $13,549
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $114,896
    Bonus
    $35,489
    Other
    not reported
    Deferred
    $13,549
    Nontaxable benefits
    not reported
    Filer's total
    $163,934

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $38,546,532
    Expenses
    $33,836,312
    Contributions
    $0
    Grants paid
    $0
  • 2024
    Revenue
    $33,606,740
    Expenses
    $24,623,293
    Contributions
    $0
    Grants paid
    $0
  • 2023
    Revenue
    $14,716,477
    Expenses
    $13,188,730
    Contributions
    $0
    Grants paid
    $0
  • 2022
    Revenue
    $0
    Expenses
    $0
    Contributions
    $0
    Grants paid
    not reported

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2025 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.