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EDUCATIONAL MEDIA FOUNDATION

EIN 94-2816342 ROCKLIN, CA

Revenue 2024
$261,048,728
Expenses 2024
$168,014,712

Program services were 69.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A340
Classification
1000
Street
5700 WEST OAKS BLVD

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • TODD WOODS

    CEO/DIRECTOR (END 5/15/24)

    Total calculated
    $688,340
    From this org
    $639,885
    From related orgs
    $0
    Other
    $48,455
    Hours/week
    50 + 2 related

    Schedule J breakdown matched by us

    Base
    $219,712
    Bonus
    $100,000
    Other
    $320,173
    Deferred
    $16,590
    Nontaxable benefits
    $31,865
    Filer's total
    $688,340

  • DONNA ECTON

    CHAIRMAN (END 3/1/24)

    Total calculated
    $525,000
    From this org
    $0
    From related orgs
    $0
    Other
    $525,000
    Hours/week
    1 + 1 related

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $0
    Other
    $0 + $525,000 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $525,000 related

  • TOM STULTZ

    CEO/DIRECTOR

    Total calculated
    $159,099
    From this org
    $158,020
    From related orgs
    $0
    Other
    $1,079
    Hours/week
    50 + 2 related

    Schedule J breakdown matched by us

    Base
    $126,923
    Bonus
    $0
    Other
    $31,097
    Deferred
    $0
    Nontaxable benefits
    $1,079
    Filer's total
    $159,099

  • MITCH BARNHART

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • MARK BRANNON

    DIRECTOR (END 12/31/24)

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • SAM HORN

    DIRECTOR

    Total calculated
    $16,000
    From this org
    $16,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • NINA JONES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JERRY SHIRER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • MATTHEW REYNOLDS

    CFO/TREASURER

    Total calculated
    $334,847
    From this org
    $291,564
    From related orgs
    $0
    Other
    $43,283
    Hours/week
    50 + 2 related

    Schedule J breakdown matched by us

    Base
    $234,549
    Bonus
    $37,600
    Other
    $19,415
    Deferred
    $11,959
    Nontaxable benefits
    $31,324
    Filer's total
    $334,847

  • RORY MCKEAN

    COUNSEL/ASST. SEC. (END 4/2/25)

    Total calculated
    $220,836
    From this org
    $189,512
    From related orgs
    $0
    Other
    $31,324
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $185,505
    Bonus
    $2,000
    Other
    $2,007
    Deferred
    $0
    Nontaxable benefits
    $31,324
    Filer's total
    $220,836

  • SUSAN MYERS

    COUNSEL/SECRETARY

    Total calculated
    $217,185
    From this org
    $199,229
    From related orgs
    $0
    Other
    $17,956
    Hours/week
    50 + 2 related

    Schedule J breakdown matched by us

    Base
    $181,158
    Bonus
    $2,200
    Other
    $15,871
    Deferred
    $7,937
    Nontaxable benefits
    $10,019
    Filer's total
    $217,185

  • KENDRA HICKEY

    CONTROLLER/ASSISTANT TREASURER

    Total calculated
    $199,596
    From this org
    $164,790
    From related orgs
    $0
    Other
    $34,806
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $144,470
    Bonus
    $9,000
    Other
    $11,320
    Deferred
    $3,482
    Nontaxable benefits
    $31,324
    Filer's total
    $199,596

  • EDWIN RICE

    CHIEF TECHNOLOGY OFFICER

    Total calculated
    $568,368
    From this org
    $521,375
    From related orgs
    $0
    Other
    $46,993
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $284,562
    Bonus
    $64,096
    Other
    $172,717
    Deferred
    $15,669
    Nontaxable benefits
    $31,324
    Filer's total
    $568,368

  • DAVID PIERCE

    CHIEF MEDIA OFFICER (END 4/21/25)

    Total calculated
    $399,166
    From this org
    $362,348
    From related orgs
    $0
    Other
    $36,818
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $301,547
    Bonus
    $39,314
    Other
    $21,487
    Deferred
    $14,888
    Nontaxable benefits
    $21,930
    Filer's total
    $399,166

  • MARGARET BAHOU

    CHIEF PEOPLE OFFICER

    Total calculated
    $331,016
    From this org
    $299,934
    From related orgs
    $0
    Other
    $31,082
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $258,254
    Bonus
    $19,973
    Other
    $21,707
    Deferred
    $10,375
    Nontaxable benefits
    $20,707
    Filer's total
    $331,016

  • JAMES HOUSER

    CHIEF RADIO OFFICER

    Total calculated
    $327,214
    From this org
    $283,269
    From related orgs
    $0
    Other
    $43,945
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $237,716
    Bonus
    $25,500
    Other
    $20,053
    Deferred
    $12,621
    Nontaxable benefits
    $31,324
    Filer's total
    $327,214

  • CHARLES LOONEY SR

    VP OF INFRASTRUCTURE & OPERATIONS

    Total calculated
    $329,669
    From this org
    $288,874
    From related orgs
    $0
    Other
    $40,795
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $226,907
    Bonus
    $1,500
    Other
    $60,467
    Deferred
    $9,471
    Nontaxable benefits
    $31,324
    Filer's total
    $329,669

  • JOE MILLER

    VP SIGNAL DEVELOPMENT

    Total calculated
    $325,442
    From this org
    $291,717
    From related orgs
    $0
    Other
    $33,725
    Hours/week
    50 + 2 related

    Schedule J breakdown matched by us

    Base
    $272,013
    Bonus
    $500
    Other
    $19,204
    Deferred
    $11,795
    Nontaxable benefits
    $21,930
    Filer's total
    $325,442

  • SAM WALLINGTON

    VP OF ENGINEERING

    Total calculated
    $314,813
    From this org
    $271,296
    From related orgs
    $0
    Other
    $43,517
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $259,905
    Bonus
    $500
    Other
    $10,891
    Deferred
    $12,193
    Nontaxable benefits
    $31,324
    Filer's total
    $314,813

  • NATALIE CARLISLE

    CHIEF DEVELOPMENT OFFICER

    Total calculated
    $309,525
    From this org
    $281,099
    From related orgs
    $0
    Other
    $28,426
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $248,017
    Bonus
    $15,929
    Other
    $17,153
    Deferred
    $6,496
    Nontaxable benefits
    $21,930
    Filer's total
    $309,525

  • BETHANY DAVIS

    CHIEF MARKETING & COMM. OFFICER

    Total calculated
    $304,144
    From this org
    $292,882
    From related orgs
    $0
    Other
    $11,262
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $242,351
    Bonus
    $26,164
    Other
    $24,367
    Deferred
    $11,247
    Nontaxable benefits
    $15
    Filer's total
    $304,144

  • DAVID ATKINSON

    FORMER CAO

    Total calculated
    $317,281
    From this org
    $317,281
    From related orgs
    $0
    Other
    $0
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $0
    Other
    $317,281
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $317,281

  • JANET CHERRY

    FORMER CHIEF TRANSITION OFFICER

    Total calculated
    $330,971
    From this org
    $330,971
    From related orgs
    $0
    Other
    $0
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $0
    Other
    $330,971
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $330,971

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $261,048,728
    Expenses
    $168,014,712
    Contributions
    $223,395,128
    Grants paid
    $549,125
  • 2023
    Revenue
    $242,249,152
    Expenses
    $154,549,969
    Contributions
    $220,279,531
    Grants paid
    $43,950
  • 2022
    Revenue
    $238,353,904
    Expenses
    $165,501,654
    Contributions
    $231,285,801
    Grants paid
    $498,853

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2023 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2022 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

Nonprofiteer parses the Form 990 only. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.