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SAN DIEGO CONVENTION AND TOURIST BUREAU

EIN 95-1812810 SAN DIEGO, CA

Revenue 2024
$54,233,449
Expenses 2024
$53,237,925

As filed

Subsection
06
Classification
2000
Street
750 B STREET

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

  • NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 39.5 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 2.3 BLLION OVERALL ADVERISING IMPRESSIONS.

  • THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 811,668 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.

  • THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 491,539 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS.

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • JULIE COKER

    PRESIDENT & CEO (THRU 11/30/24)

    Total calculated
    $689,764
    From this org
    $653,556
    From related orgs
    $0
    Other
    $36,208
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $499,134
    Bonus
    $144,560
    Other
    $9,862
    Deferred
    $13,800
    Nontaxable benefits
    $22,408
    Filer's total
    $689,764

  • KERRI KAPICH

    CHIEF OPERATING OFFICER

    Total calculated
    $440,806
    From this org
    $410,364
    From related orgs
    $0
    Other
    $30,442
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $339,795
    Bonus
    $67,627
    Other
    $2,942
    Deferred
    $13,800
    Nontaxable benefits
    $16,642
    Filer's total
    $440,806

  • KAVIN SCHIEFERDECKER

    CHIEF SALES OFFICER

    Total calculated
    $422,986
    From this org
    $409,382
    From related orgs
    $0
    Other
    $13,604
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $326,860
    Bonus
    $80,290
    Other
    $2,232
    Deferred
    $13,559
    Nontaxable benefits
    $45
    Filer's total
    $422,986

  • RICHARD MEZA

    VP & CHIEF FINANCIAL OFFICER

    Total calculated
    $327,997
    From this org
    $301,272
    From related orgs
    $0
    Other
    $26,725
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $247,369
    Bonus
    $49,367
    Other
    $4,536
    Deferred
    $12,133
    Nontaxable benefits
    $14,592
    Filer's total
    $327,997

  • ALTHEA SALAS

    VP OF HUMAN RESOURCES (THRU 1/15/25)

    Total calculated
    $302,165
    From this org
    $252,891
    From related orgs
    $0
    Other
    $49,274
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $206,561
    Bonus
    $44,128
    Other
    $2,202
    Deferred
    $10,797
    Nontaxable benefits
    $38,477
    Filer's total
    $302,165

  • BRIAN HILEMON

    SR DIRECTOR PARTNERSHIPS

    Total calculated
    $229,237
    From this org
    $191,559
    From related orgs
    $0
    Other
    $37,678
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $172,261
    Bonus
    $17,826
    Other
    $1,472
    Deferred
    $8,038
    Nontaxable benefits
    $29,640
    Filer's total
    $229,237

  • ANGELA RANALLI

    SR NATIONAL SALES DIRECTOR

    Total calculated
    $293,433
    From this org
    $260,430
    From related orgs
    $0
    Other
    $33,003
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $198,361
    Bonus
    $59,644
    Other
    $2,425
    Deferred
    $10,631
    Nontaxable benefits
    $22,372
    Filer's total
    $293,433

  • KIM BORNEMAN

    NATIONAL SALES DIRECTOR

    Total calculated
    $238,313
    From this org
    $228,054
    From related orgs
    $0
    Other
    $10,259
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $174,466
    Bonus
    $51,739
    Other
    $1,849
    Deferred
    $9,141
    Nontaxable benefits
    $1,118
    Filer's total
    $238,313

  • ANA LETICIA LAW

    VP SALES

    Total calculated
    $271,866
    From this org
    $223,018
    From related orgs
    $0
    Other
    $48,848
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $196,019
    Bonus
    $24,974
    Other
    $2,025
    Deferred
    $8,833
    Nontaxable benefits
    $40,015
    Filer's total
    $271,866

  • DANIEL KUPERSCHMID

    PRESIDENT & CEO (STARTED 3/19/25)

    Total calculated
    $0
    Hours/week
    40

  • SHAWN DIXON

    CHAIR

    Total calculated
    $0
    Hours/week
    4

  • ANNIE FITZGERALD

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • LYDIA BARTELL

    TREASURER

    Total calculated
    $0
    Hours/week
    3

  • JAMIE LEMON

    SECRETARY

    Total calculated
    $0
    Hours/week
    3

  • SAM ATTISHA

    DIRECTOR (STARTED 7/1/24)

    Total calculated
    $0
    Hours/week
    2

  • JODY BLACKINTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • TRACY BORKUM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ILSA BUTLER

    DIRECTOR (STARTED 9/1/24)

    Total calculated
    $0
    Hours/week
    2

  • BRENDEN CARLIN

    DIRECTOR (THRU 1/31/25)

    Total calculated
    $0
    Hours/week
    2

  • MARTHA GILMER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • MARTY GORSICH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ERIC JENKINS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • TODD MCANINCH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • CECILIA MENEZES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • MICHELLE METER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $54,233,449
    Expenses
    $53,237,925
    Contributions
    $47,474,390
    Grants paid
    $0
  • 2023
    Revenue
    $58,534,473
    Expenses
    $58,190,925
    Contributions
    $51,619,078
    Grants paid
    $0
  • 2022
    Revenue
    $44,077,775
    Expenses
    $43,851,366
    Contributions
    $37,712,858
    Grants paid
    $12,000

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $31,753,135
    Expenses
    $31,651,511
    Assets (EOY)
    $9,233,181

  • 2020 · 990

    Revenue
    $28,266,235
    Expenses
    $25,370,910
    Assets (EOY)
    $10,248,135

  • 2019 · 990

    Revenue
    $41,202,845
    Expenses
    $41,288,079
    Assets (EOY)
    $6,524,942

  • 2018 · 990

    Revenue
    $47,548,642
    Expenses
    $47,380,813
    Assets (EOY)
    $11,920,517

  • 2017 · 990

    Revenue
    $42,164,761
    Expenses
    $41,608,973
    Assets (EOY)
    $9,324,320

  • 2017 · 990

    Revenue
    $42,164,761
    Expenses
    $41,608,973
    Assets (EOY)
    $9,324,320

  • 2015 · 990

    Revenue
    $34,190,117
    Expenses
    $34,653,230
    Assets (EOY)
    $8,707,922

  • 2014 · 990

    Revenue
    $31,882,930
    Expenses
    $32,072,844
    Assets (EOY)
    $10,374,432

  • 2013 · 990

    Revenue
    $22,267,463
    Expenses
    $23,086,062
    Assets (EOY)
    $8,010,025

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

Where these grants went next →

Grants received

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.